Queen Latifah – My Weight is “Healthy”
I like the Queen Latifah ads because the focus isn’t so much on the numbers as it is losing weight to get to a healthy weight.
I’ve lost 20 pounds and my cholesterol is down 20 points.
I joined Jenny Craig to learn hot to make healthier choices and I’ve never felt better.
According to Jenny Craig’s vice president of marketing Scott Parker “Queen Latifah joins forces with Jenny Craig to communicate the importance of how small lifestyle changes, in the areas of diet and exercise, can have positive effects on overall health.” These are the messages that need to be getting across to people.
In a separate section of the Jenny Craig site, Queen Latifah, her friends and family talk about what is working for them on their journey to an “ideal size.”
Add comment October 4th, 2008
