Truth in Advertising – Diet Coke Plus
Another example of the truth being stretched, or misrepresented in advertising and where the buyer must beware.
Federal health regulators reprimanded Coca-Cola for placing inappropriate nutritional claims on its Diet Coke Plus soft drink. The Food and Drug Administration issued a warning letter to the company, objecting to the product’s labeling, which describes the drink as “Diet Coke with Vitamins and Minerals.”
The FDA has pointed out that the Diet Coke Plus is misbranded. Federal regulators said the beverage does not have enough nutrients to justify the use of the word “plus” in its name.
According to the regulations, foods labeled “plus” must have at least 10 percent more nutrients than comparable products.
Additionally, the FDA said it is inappropriate to add extra nutrients to “snack foods such as carbonated beverages.”
Source:
Perrone. M. December 23, 2008. FDA warns Coca-Cola over nutritional claims. Associated Press.
Add comment December 23rd, 2008
